SYRACUSE, N.Y. — Matt Read, senior marketing services manager at Eric Mower + Associates, presents “Demystifying Content Marketing” for the Central New York Sales and Marketing Executives at EMA’s Syracuse office on Feb. 26.
Read will lead a discussion on how B2B and B2C companies can leverage content marketing with measurable, meaningful results. He’ll demystify popular marketing buzzwords and give tips on how to manage an effective content marketing program. He’ll also share examples of recent successful campaigns.
“Every day, people are overwhelmed with ads and information coming at them from all directions. We all have a great story, but how do you tell yours without getting lost in all the noise? The key is knowing how, when and where to share it,” Read said.
Read has more than 14 years of marketing communications experience. At EMA, he is responsible for new-business development in EMA’s eight markets and is part of the agency’s Financial Services specialty group.
“Demystifying Content Marketing” will be held February 26 from 11:30 am to 1:30 pm at Eric Mower + Associates, 211 W. Jefferson St. Syracuse, N.Y. 13202.