Atlanta, GA — Matt Ferguson, executive vice president for Eric Mower + Associates (EMA), will present at this week’s Habitat for Humanity Global Conference in Atlanta. Ferguson will discuss his past marketing strategies for brands like Disney and GE in his “Macro-marketing on a Micro-budget” session, and detail how similar approaches can be applied within a smaller nonprofit budget.
EMA is a partner of Habitat for Humanity, donating services to build a campaign for the organization’s ReStore, retail locations where people can donate and purchase home goods such as furniture, fixtures and accessories, with the proceeds going to build Habitat for Humanity’s homes. The campaign consists of print ads, radio spots, digital ads, social media assets and truck wraps. EMA leveraged its relationship with a Hollywood production company to produce a television commercial that drives donations in more than 60 markets nationwide.
More than 2,500 Habitat for Humanity representatives from around the world have gathered at the conference for a week of learning, networking and sharing with Habitat colleagues. The conference is headlined by former President of the United States Jimmy Carter and former First Lady Rosalynn Carter.