Celebrating individuals who have achieved professional and personal success, given back to their community and supported women professionals in the Buffalo region, the ATHENA award is celebrated around the world in more than 500 communities and eight countries.
“I still can’t believe I was selected as the honoree,” said Owusu. “I share this honor with the other finalists, who all do so much impactful work in their respective fields to support this community and the world at large.”
Owusu consults with marketers how to leverage both analytics and search to uncover insights about their prospects and customers, and how to use those insights to gain invaluable competitive advantages that drive desired business outcomes.
Her innovative Marketing Success Plan allows marketing and communications leaders to overcome the age-old challenge of effectively tying marketing efforts to tangible business outcomes, helping marketers successfully demonstrate the value of marketing investments to executives. Considering the gender and diversity disparity that exists at the senior levels of corporate America (a topic she is deeply passionate about and often presents on), it’s no small feat that her invention is intentionally structured to elevate marketers to roles where they have a voice in setting and steering corporate strategy.
She is often found on stage at major conferences such as the ANA Masters of Marketing Conference and the Marketing Evolution Experience (formerly, the eMetrics Summit) alongside speakers from Google, Adobe and IBM, speaking to marketing leaders about the power that analytics has to steer organizational strategy in tangible and transformative ways.
Owusu is also a professor at the Wehle School of Business at Canisius College, where she teaches traditional and digital marketing to both undergraduate and MBA students. In that role, she has kickstarted the digital marketing careers of many young professionals in the Buffalo Niagara region and beyond. For her commitment to the region, she was recently named to Buffalo Business First’s “40 under 40” list.
She serves on several boards, including the Mount Saint Mary Academy, Future In Our Hands—USA, and the Digital Analytics Association, all of which are committed to the betterment and advancement of women and minorities—and to making the world a little better every day.