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John O’Hara Speaks on Content Marketing at National Electrical Conference

SYRACUSE, N.Y. – John O’Hara, partner at Eric Mower + Associates, will lead a session on content marketing at the National Electrical Manufacturers Representatives Association’s annual conference  in San Diego on Jan. 28.

At “Why Electrical Marketers Should Pay Attention to Content Marketing,” O’Hara will share simple steps electrical marketers of any size can use to create an effective strategy for developing and leveraging content in multiple formats. His presentation is targeted for manufacturer marketing and communications professionals, as well as reps, looking to grow their brands in the digital age.

“If you aren’t doing some form of content marketing these days, you aren’t really marketing,” O’Hara said. “Content is an essential component of any integrated marketing strategy—and developing an organized, focused strategy is not as daunting as companies might think.”

O’Hara has more than 25 years’ marketing experience and is director of content marketing strategy for EMA. He is also part of the EMA Buildings + Construction specialty group.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.