At a recent American Business Media (ABM) panel discussion, John Favalo, managing partner for Group B2B at Eric Mower and Associates (EMA), advised media companies to share more information and pay closer attention to client needs.
“Just as the landscape continues to shift for both the economy and the media, it’s necessary to change the way agencies communicate with each other and to share more information in order to reach customers more effectively,” said Favalo. “In a collaborative environment, everyone is more likely to succeed.”
The panel took place at the April 23 “Winning Strategies in a Recession” joint meeting of the ABM’s Media and Marketing Advisory Councils and key members from ABM media companies. Marketers, agencies, and media companies shared insights on how to successfully market and rationalize marketing expenditures in today’s economy to drive business. Panelists also offered perspectives on how to work together to manage budgets and offered practical solutions to succeed in a tough economy.
Favalo guides EMA’s strategic and business development of the practice. He works with a number of clients, including Kodak, LENOX Division of Newell Rubbermaid, FedEx, and Pass and Seymour/Legrand to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. Favalo has created several of EMA’s proprietary planning tools, and is a frequent speaker on communications, b-to-b branding and marketplace change. Favalo has also been among BtoB magazine’s “Who’s Who in B-to-B” for the past three years.