As ILSCO expands its competitive advantage in the electrical construction space, the Cincinnati-based electrical connector manufacturer has hired Eric Mower + Associates for ongoing strategic branding and marketing communications.
EMA Group B2B will kick off the assignment with research among key audiences and strategic positioning that will expand the brand’s presence in the marketplace. Teams from EMA’s Syracuse and Cincinnati offices will collaborate on the work.
“We carefully considered a number of agencies, but in the end, EMA’s electrical contractor expertise was the deciding factor,” said James Kosciolek, senior vice president of sales and marketing, ILSCO. “It’s an added bonus to have our marketing partner right in our backyard in Cincinnati.”
EMA Group B2B has deep expertise and experience in the electrical industry, and last year launched EMA Contractors, a specialty that works with leading brands in electrical, plumbing, HVAC and construction. The team includes experts from EMA Insight, Strategy + Planning; Creative Ideation; Design + Branding; Public Relations; and Digital divisions.
“ILSCO is a highly-regarded, outstanding brand and we will leverage the trust the industry has in ILSCO to create brand magnetism and competitive advantage,” said John Favalo, managing partner, EMA Group B2B. “Our experience working with contractors and insights from our proprietary research give us a valuable perspective.”