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Idea Hires EMA Group B2B for Integrated Marketing Communications

IDEA, an electrical industry owned eCommerce service provider headquartered in Arlington, Va., hired Eric Mower and Associates (EMA) Group B2B for integrated marketing communications.

EMA Group B2B will provide a variety of services to IDEA, including brand management, print and online advertising, public relations, and collateral materials.

IDEA’s mission is to drive costs out of the electrical supply chain as the electrical industry’s standards-setting, data synchronization and eCommerce service provider.

Ranked as one of the top two midsize business-to-business agencies in the United States by BtoB magazine, EMA Group B2B specializes in making business-to-business marketing person-to-person. EMA Group B2B has extensive experience in building and construction, graphic arts and imaging, healthcare, energy and sustainability, and mobility and supply chain management. Clients include Nucor Corporation, FedEx, Motorola, LENOX – a division of Newell/Rubbermaid, Pass & Seymour/Legrand, GE Energy, Georgia-Pacific, Charlotte Pipe and Foundry, and others.

About IDEA

IDEA (www.idea-esolutions.com) is the only standard-setting organization offering a full range of eCommerce products and services designed to drive supply chain efficiencies, reduce costs, slash cycle times, and ensure standardized, timely and accurate data. IDEA provides Industry Data Warehouse (IDW), a database of product, pricing, and marketing data; Industry Data Exchange (IDX), a centralized and standardized document exchange solution; Industry Retail Database (IRD) a central repository of manufacturer retail product data powered by CERICOMX® which helps users meet retailer mandates and consumer packaged goods (CPG) and GS1 US requirements; and the Data Audit and Certification (DAC) Program which assures the accuracy and completeness of the manufacturer data found in IDW.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.