IDEA, an electrical industry owned eCommerce service provider headquartered in Arlington, Va., hired Eric Mower and Associates (EMA) Group B2B for integrated marketing communications.
EMA Group B2B will provide a variety of services to IDEA, including brand management, print and online advertising, public relations, and collateral materials.
IDEA’s mission is to drive costs out of the electrical supply chain as the electrical industry’s standards-setting, data synchronization and eCommerce service provider.
Ranked as one of the top two midsize business-to-business agencies in the United States by BtoB magazine, EMA Group B2B specializes in making business-to-business marketing person-to-person. EMA Group B2B has extensive experience in building and construction, graphic arts and imaging, healthcare, energy and sustainability, and mobility and supply chain management. Clients include Nucor Corporation, FedEx, Motorola, LENOX – a division of Newell/Rubbermaid, Pass & Seymour/Legrand, GE Energy, Georgia-Pacific, Charlotte Pipe and Foundry, and others.