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Gorbel Hires EMA for Integrated Work

Gorbel, a leading material-handling manufacturer, has hired Eric Mower + Associates as its integrated marketing agency.

EMA provides Gorbel with strategic planning and guidance; creative and digital work; public relations; and media. The firm recently helped Gorbel launch two new products to its growing line of fall protection systems. EMA’s team for Gorbel also develops direct and e-direct marketing materials; print and online advertising; digital and interactive collateral, including webinars and landing pages; and a downloadable toolkit that provides users with a comprehensive overview of Gorbel’s product offerings in the fall protection market.

“Gorbel and EMA are a natural fit because of our extensive experience in the industrial and manufacturing markets,” said John O’Hara, partner and PR Director for group B2B. “EMA’s cross-office, integrated team is helping Gorbel enhance its leadership status in the material handling space, as well as develop presences in key adjacent markets.”

Gorbel is an innovator and leader in the enclosed track work station crane industry. The company provides a wide variety of overhead handling solutions that handle loads from 50 lbs. up to 40 tons. In addition to cranes, the company delivers innovative fall arrest systems, jibs and intelligent lifting devices. Gorbel has more than 30 years of experience providing overhead handling solutions to customers in a wide range of industries, including automotive, aerospace, construction, machining, maintenance, military and wind power.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.