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Freightliner Trucks, Detroit Select EMA as Lead Agency

Daimler Trucks North America, the leading heavy-duty truck manufacturer in North America, has selected Eric Mower + Associates as lead marketing communications agency for its Freightliner Trucks and Detroit brands.

EMA will provide branding, strategic planning, creative, media, and dealer programs. Based out of EMA’s Charlotte office, work will be executed across the agency. EMA was one of four agencies invited to participate in the RFP.

“From the beginning, we’ve recognized that EMA is one of the leading B-to-B agencies in the US. They have a holistic, integrated approach that will help us to implement the right marketing communications solutions and build upon the success of our past branding efforts,” said David Hames, general manager, Marketing and Strategy for Daimler Trucks North America. “The agency’s experience, strategic planning, depth of resources and presence in Charlotte helped to solidify our decision.”

Daimler Trucks North America LLC (DTNA) produces and markets commercial trucks and is part of Daimler AG, the world’s leading commercial vehicle manufacturer. Freightliner Trucks is the largest division of DTNA, and is one of the most recognized and respected names in the commercial vehicle industry. Detroit offers a complete line of heavy-duty diesel engines, transmissions, axles and integrated technologies for the commercial transportation industry in both the on-highway and vocational markets. DTNA is headquartered in Portland, Ore., and its marketing operations are based in Fort Mill, SC.

“We’ve worked with a lot of related brands—from marketing the industry leader in steel production to the heavy-trucking industry, to dealer promotions for the leading brand in farm equipment, to creative campaigns for top-tier delivery and logistics-focused companies—so Freightliner Trucks and Detroit are right within our wheelhouse,” said Matt Ferguson, managing partner at EMA. “Daimler is one of the most innovative companies in the world, with products that are best-in-the-industry. We can’t wait to help these brands tell their story in a compelling way.”

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.