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Food Bank of CNY Unveils New Marketing Campaign

SYRACUSE, N.Y. Food Bank of Central New York has unveiled its newest campaign, “Stick a Fork in Hunger.” Created by Eric Mower + Associates, the campaign seeks to raise money and awareness around the issue of hunger in the Central New York community, as well as increase food donations and volunteerism, especially during the holiday season.

EMA created print and banner ads, television commercials, and radio spots. The print and banner ads feature a photo montage of a giant fork being inserted into the ground with the city of Syracuse in the background—giving a visual value to the theme of sticking a fork into hunger in the local community. The television spots emphasize the theme as well by showing various individuals in the community sticking forks into the ground in a design that ultimately makes up the Food Bank of Central New York logo.

“The Food Bank assists programs with food resources to help those in the community who have stumbled upon a patch of bad luck or found themselves in an unexpected situation, said Kathleen Stress, Executive Director of Food Bank of Central New York. “This campaign brings to light the fact that hunger can affect anyone and we at the Food Bank fill the gaps for anyone in need.”

Food Bank of Central New York is a not-for-profit organization working to eliminate hunger through nutritious food distribution, education and advocacy in cooperation with the community. EMA has created an annual campaign for Food Bank of Central New York for nearly 20 years. “Stick a Fork in Hunger” will run in the Cayuga, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, and St. Lawrence counties.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.