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Eric Mower Named Co-Chair for Business Council of New York State

Albany, N.Y. —   The Business Council of New York State announced Eric Mower, chairman and CEO of Eric Mower + Associates (EMA), and Karen Boykin-Towns, Pfizer Inc., as co-chairs for the Council’s board. Mower and Boykin-Towns will replace Thomas Tranter, who is passing the gavel after two years of service as board chair.

Mower and his firm have been active members of the Business Council for more than 30 years. Mower himself has served as Council board member, vice chair and has also served the organization in a variety of tasks ranging from member recruitment to program and event planning. In addition to his work for the Council, Mower has been involved in dozens of business, community and economic development organizations across New York State during his 48-year career. Mower was also named 2016 Member of the Year at the Business Council’s annual meeting

“Eric Mower’s contributions to the organization have been consistently above and beyond since the moment he first joined,” said Heather C. Briccetti, Esq., president and CEO of The Business Council of New York State, Inc. “Personally, I rely on Eric’s experience and leadership on a regular basis and count him as a trusted friend and advisor. I look forward to continuing to learn from him and congratulate Eric on this well-deserved honor.”

As the leading business organization in the state, the Business Council represents the interest of large and small companies throughout the state, as well as some of the largest corporations in the world, including IBM, Verizon and JP Morgan Chase. The organization’s primary function is to advocate for employers throughout New York state in policy-making and political arenas.

“Over the course of my three-decade membership with The Business Council of New York State, it never occurred to me that I would one-day co-chair the board. We are grateful for the wisdom and guidance Tom Tranter provided during his years of service as board president. Tom upheld the very high bar of past boards chairs and will undoubtedly be a continuing model for organization leadership. But with the help of Heather Briccetti and Karen Boykin-Towns, I am committed to continuing the Business Council of New York State’s exemplary work of advocating for businesses of all sizes across New York state.” said Mower.

At EMA, Mower serves as senior strategic and tactical counselor, and guides the agency’s overall policies, standards and practices. He was an early industry advocate for integrated marketing communications (IMC) by utilizing the combined forces of advertising, sales promotion and public relations in client programs and campaigns across a range of B2C and B2b categories. He is also very committed to the principles of truth, fairness and accuracy in business communications and chairs The Advertising Self-Regulatory Council (ASRC), the advertising industry’s self-regulatory system. He also serves on the board of the Council of Better Business Bureaus (CBBB).

Mower was an advisory council member for Gov. Andrew Cuomo’s “New York Open for Business’ marketing initiative, as well as the founding chair of the Erie Canalway National Heritage Corridor Commission. He serves on the Advisory Council of Syracuse University’s S.I. Newhouse School of Public Communication and is a life trustee for the university. Mower served for more than 20 years on the American Association of Advertising Agencies (4A’s) board of directors and chairs the 4A’s Government Relations Committee.  He is also a past board member of the American Advertising Federation (AAF).

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.