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Eric Mower Appointed by New York State Governor’s Office to Help Lead Statewide Marketing Initiative

Eric Mower, chairman and CEO of integrated marketing communications agency Eric Mower and Associates, has been appointed by New York Gov. Andrew Cuomo to help lead a statewide marketing initiative.

Read the full announcement on the Governor’s website here: http://www.governor.ny.gov/press/08242011.

Cuomo announced today that he has launched “New York Open for Business," a coordinated communications and marketing effort that will demonstrate the benefits of doing business in New York State to business leaders across the world. The campaign is a component in the Governor's efforts to drive economic growth and create jobs.

Mower will serve on a committee of prominent CEOs from across the state who have a wide range of business and strategic communications expertise, including Kenneth I. Chenault, chairman and CEO of American Express; Donny Deutsch, chairman of Deutsch Inc.; Shelly Lazarus, chairman of Ogilvy & Mather; Julie A. Shimer, Ph.D., president and CEO of Welch Allyn Inc.; and Robert G. Wilmers, chairman and CEO of M&T Bank Corporation. The committee will lead the campaign, advising on the development and implementation of strategies to promote New York State as a great place to live and work. Committee members will serve as ambassadors to attract investment to the state and will assist in the recruitment of business leaders to help with the campaign.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.