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Ephesus Lighting Hires EMA for Branding and Strategic Planning

Ephesus Lighting, a leader in intelligent LED lighting solutions, has hired Eric Mower + Associates for strategic planning and brand development.

EMA is working with Ephesus to develop the company’s branding, expand its marketing reach, and help drive sales. EMA’s digital and creative teams have already developed the new logo, product literature, and a new microsite.

“EMA’s strong category experience in contracting and energy efficiency makes the agency a custom-fit partner for us,” said Amy Casper, CEO of Ephesus. “Ephesus is redefining LED lighting solutions by focusing on producing more light while using less energy. Our story is a unique one in the lighting space and we are thrilled to be partnering with EMA to tell it.”

Based in Syracuse, Ephesus specializes in providing brighter, more vibrant and more sustainable LED lighting solutions for the sporting, entertainment, commercial and industrial sectors. The company’s LEDs have been noted for superior efficiency and longevity.

“Ephesus’ market, combined with their approach to sustainability, makes them a great addition to both our energy and contractor specialty groups,” said Tim Greene, senior partner at EMA. “An added bonus is that they’re a Central New York neighbor with whom we’re excited to help create growth opportunities.”

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.