A sweeping campaign created by Eric Mower and Associates for Domtar, a global leader in paper manufacturing, is one of three finalists for a Best in Show Advertising Creative Excellence (ACE) Award from the Business Marketing Association of New York City. The awards, which will be presented on April 26 in New York, recognize the year’s best business-to-business creative campaigns from around the world.
EMA developed the multimedia campaign “Paper Because” to demonstrate that paper is sustainable, personal and purposeful. Print ads appeared in major U.S. and Canadian media outlets, including The Wall Street Journal, The New York Times, The (Toronto) Globe & Mail, Fast Company, Audubon, National Geographic, and other consumer and trade publications. Online banner ads and a series of short videos appeared in a variety of online media. The campaign also included aggressive public relations outreach that resulted in significant media coverage, including on the front page of USA Today.
Tracking studies show that awareness of Domtar among the key C-suite audience doubled and intent to purchase spiked. Viewership of Domtar online ads were 15%-120% higher than network benchmarks. Read more about the campaign, see the print ads and watch the videos here: http://pitch.pe/90614.
The ACE Awards strive to foster excellence in b-to-b communications and recognize the agencies and clients who have successfully elevated brands. The New York Times has hailed the Ace Awards as “one of the industry’s best creative awards.” The New York City chapter of the Business Marketing Association is the largest association of B2B-centric marketers in the world.