Phoenix, AZ – Stephanie Crockett, who leads the Energy + Sustainability specialty group for Eric Mower + Associates, recently co-presented with Susan Samuelson, senior advertising and production consultant for FirstEnergy, at the 2017 Energy Marketing and Customer Service (EMACS) Customer Experience Conference.
The 2017 EMACS conference provided a forum for utility professionals to network, exchange best practices and share new ideas, as well as learn about and connect with resource providers with the ability to help improve their operations. This year’s presenters represented a combination of real-life experience, technical expertise and forward-thinking strategies relating to improving the customer experience.
Crockett and Samuelson’s presentation, How Customer Segmentation and Digital Marketing Drive Behavior Change, detailed how FirstEnergy, using customer segmentation and a mix of strategic digital marketing, has successfully driven behavior change among customers to adopt electric billings and increasing the number of new monthly eBill customers by 117%.
Stephanie is the voice and vision of EMA’s Energy + Sustainability group. Drawing on her degree in environmental studies and extensive experience in energy — not to mention her 17+ years in marketing and communications — Stephanie leads client engagements for all key energy accounts. She oversees all of the agency’s work for FirstEnergy and a large public energy plan administrator. Stephanie has presented energy-efficiency marketing strategies to several energy and marcom organizations, including CEE, NASEO, USGBC, BCNYS and B2B LeadsCon.