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Peterson Joins Susan G. Komen CNY Board

SYRACUSE, N.Y. Marty Peterson, partner and production director at Eric Mower + Associates has been elected as a board member for Susan G. Komen CNY, the Central New York affiliate of Susan G. Komen for a Cure.

Peterson will serve a three-year term on the board, which governs and advises the function of the organization. The board’s primary responsibility is to distribute funds to the best science and community that will make the biggest impact to help end breast cancer.

Komen CNY is dedicated to finding a cure for breast cancer by funding research and local breast health and breast cancer programs. Since its inception, the Komen CNY affiliate has distributed more than $5.5 million toward local education, screening, treatment, treatment support and navigation for underserved women.

At EMA, Peterson oversees the agency’s production department, ensuring cost and time efficiencies, as well as providing a cohesive workflow. She is the recipient of numerous awards for her skills in executing multi-com­ponent campaigns that include print, outdoor, broadcast, direct mail and online advertising.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.