EMA’s Mary Owusu Headlines Women in Analytics Lunch at eMetrics Summit

New York, NYEric Mower + Associates’ Director of Analytics Mary Owusu will speak at the Women in Analytics lunch at the 2017 eMetrics Summit in New York City.

Taking place on October 31, the Digital Analytics Association Women in Analytics lunch will focus on how the gender-inclusive group supports gender equality in the analytics profession. Attendees will meet with fellow analysts in a roundtable discussion about issues facing women in the industry and ways the situation can be improved.

“We were initially intrigued by Mary’s background as well as her ability to articulately detail the issues women face in analytics today,” said Marilee Yorchak, executive director, Digital Analytics Association. “As the leader of EMA’s analytics division — something not every agency has yet — Mary is an excellent fit to headline the DAA Women in Analytics lunch.”

Owusu has consulted leading B2B and B2C marketers on how to leverage both analytics and search for impactful insights about their prospects and customers, and how to use those insights to gain an invaluable competitive advantage that drives revenue, market share and loyalty.

“I’m honored to headline the Digital Analytics Association Women in Analytics lunch,” said Owusu. “Many great women and men have helped to advance women in analytics, but there is still a way to go. Hopefully, sharing my story will provide inspiration and remind everyone that we are all in this together.”

In addition to serving as EMA’s director of analytics, Owusu is a professor at the Wehle School of Business at Canisius College where she teaches traditional and digital marketing to both undergraduate and MBA students. Owusu was also recently named to Buffalo Business First’s “40 under 40” list.

The 2017 eMetrics Summit is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Attendees will learn how to make the most of today’s tools and techniques, get a glimpse of what technologies are on the horizon, and receive expert guidance about the resources necessary to leverage them effectively.

People interested in attending the Women in Analytics lunch separately from the eMetrics summit can register for a social networking pass by visiting the eMetrics summit website. The summit will take place at the Jacob Javits Center from Oct. 29 through Nov. 1.

For more information contact:

Christian Gaddis
Eric Mower + Associates
Phone: 716-880-1429
CGaddis at mower dot com

About Eric Mower + Associates

Eric Mower + Associates is a digitally-integrated independent marketing and public relations agency. With 210 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Cincinnati; Charlotte, N.C.; Boston; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2016 capitalized billings exceeding $200 million.