EMA’s Mary Gendron Featured in Hotel Business Review

Eric Mower + Associates Senior Vice President and Managing Director Mary Gendron was featured in the Hotel Business Review journal. In “5 Ways Hotel Spas Guide the Frequent Traveler’s Quest for Wellbeing,” Gendron details how travel-worn Baby Boomers seeking healthy habits promoting longevity and Millennial business travelers — who are expected to account for almost 50% of business travel spending by 2020 — incorporating “bleisure” (business travel that includes elements of fun) into their trips  have sparked a spa evolution.

In the article, Gendron notes while society increasingly applauds speed, performance and productivity, “wellbeing” is more than a passing notion. “While in the past, relief might have come from splurging on dessert or an after-dinner drink, today, it is a more mindful effort with the focus on developing habits that will more likely promote healthy longevity.”

The Hotel Business Review journal is a leading resource for hotel executives, providing best practices in hotel management and operations.

Read the full article.

For more information contact:

Christian Gaddis
Eric Mower + Associates
Phone: 716-880-1429
CGaddis at mower dot com

About Eric Mower + Associates

Eric Mower + Associates is a digitally-integrated independent marketing and public relations agency. With 210 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Cincinnati; Charlotte, N.C.; Boston; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2016 capitalized billings exceeding $200 million.