Kristin Sine-Kinz, account supervisor, director of direct marketing services at Eric Mower and Associates spoke at the Direct Marketing Association (DMA) Business-to-Business Multichannel Conference, held March 3-5 at the Rosen Center in Orlando.
Sine-Kinz’s session “Effective Direct Mail on a Small Scale,” covered best practices in constructing a direct mail campaign with 50,000 pieces or less.
“The goal of the presentation was to provide direct marketing guidance in constructing a small budget direct mail campaign using tried-and-true direct marketing methods,” says Sine-Kinz. “The best practices and actual campaigns presented clearly demonstrated to attendees how best to leverage direct marketing methods as a starting place for their own campaigns.”
Sine-Kinz has more than 10 years’ marketing experience, including integrated marketing communications, direct marketing, list research/strategy, offer strategy and database management.
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.