BtoB, a leading publication for business-to-business marketing strategists, publishes its annual “Who’s Who in B-to-B Special Report” to highlight key industry thought leaders and movers and shakers. For the fifth consecutive year, Favalo is featured in the report, which was published in the magazine’s July issue and is online here.
BtoB refers to Favalo’s leadership of EMA Group B2B, which last year picked up 12 new clients and created award-winning campaigns for Kodak, Charlotte Pipe and Foundry, and GE Energy’s Filtration Technologies Group. BtoB also notes Favalo recently received the G.D. Crain Jr. Award, which recognizes outstanding achievement in b-to-b marketing, from the National Business Marketing Association.
At EMA, Favalo guides the strategic and business development of Group B2B and works with clients to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. Last year, EMA was named runner-up in the midsize agency category in BtoB magazine’s Top Agency Special Report.
An active industry participant, Favalo has served as chairman, vice chair and treasurer of the Business Marketing Association. He has also served as member of the agency and media advisory board for American Business Media and business-to-business panel member for the Association of National Advertisers.