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EMA’s John Favalo Named a Who’s Who in B-to-B

BtoB magazine has named John Favalo, managing partner for Group B2B at Eric Mower and Associates, to its list of Who’s Who in B-to-B for 2011.

BtoB, a leading publication for business-to-business marketing strategists, publishes its annual “Who’s Who in B-to-B Special Report” to highlight key industry thought leaders and movers and shakers. For the sixth consecutive year, Favalo is featured in the report, which was published in the magazine’s July issue and is online here.

BtoB references Favalo’s leadership of EMA Group B2B, which added new business last year from Transitions Optical Lenses, GE Energy and Nucor Latin America. BtoB also notes that EMA Group B2B developed the following award-winning campaigns this past year: “Paper Because” for Domtar; “New Rules” for George Little Management; and a demand generation and lead nurturing campaign for PGi.

At EMA, Favalo guides the strategic and business development of Group B2B and works with clients to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. Earlier this year, EMA was named among BtoB’s annual list of the top U.S. business-to-business agencies.

An active industry participant, Favalo has served as chairman, vice chair and treasurer of the Business Marketing Association. He has also served as member of the agency and media advisory board for American Business Media and business-to-business panel member for the Association of National Advertisers.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.