John Favalo, managing partner for Group B2B at Eric Mower + Associates, helped judge the 2012 Advertising Creative Excellence (ACE) Awards to be presented April 18 by the Business Marketing Association (BMA) of New York City.
The awards recognize the year's best business-to-business creative campaigns, from integrated campaigns and online innovation to mobile and social to experiential. Celebrating its 30th anniversary, the ACE Awards have been hailed by The New York Times as “one of the industry’s best creative awards.”
At EMA, Favalo guides the strategic and business development of EMA Group B2B, working with clients to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. Named to BtoB magazine’s “Who’s Who in B-to-B Special Report” for six consecutive years, Favalo has served as chairman, vice chair, and treasurer of the BMA. He has also served as member of the agency and media advisory board for American Business Media and business-to-business panel member for the Association of National Advertisers.