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EMA’s John Cadley Reflects on Life as a Musician and Copywriter

While parallels are not normally drawn between creating ad copy that resonates with clients and writing a bluegrass song that draws in listeners, John Cadley, associate creative director at Eric Mower and Associates, has plenty of experience with each to know that the two are very similar.

“They’re both about the art of compression, the art of making every word count,” Cadley told 55 Plus magazine, whose June/July 2011 issue features a profile on him. The article describes Cadley as an “ad man” who is also an established songwriter, singer and guitarist devoted to bluegrass. Read the story online here.

After coming to Syracuse to earn his master’s degree at Syracuse University in the 1970s, Cadley focused on his copywriting career. He has been at EMA for more than 20 years, writing copy for clients like Kodak, LENOX Industrial Tools, FedEx, Crouse Hospital and BlueCross BlueShield. He has received numerous industry awards recognizing his excellent work, including the elusive Golden Effie award. Cadley plans to retire from EMA by the end of this year, and he is looking forward to his time writing music and performing.

Cadley has been playing and writing bluegrass and country music since he was 13 years old. He currently plays with local bluegrass quintet John Cadley and The Lost Boys, and is part of an acoustic duo with fellow local musician Cathy Wenthen. Cadley has recorded two albums locally and one in Nashville. One of his songs, “Time,” reached the top of the national bluegrass charts as recorded by Lou Reid and Carolina. The sentimental track about younger and simpler times remained at this top position for several months.

The article describes Cadley’s songs as “fresh, intelligent, thoughtful and thought-provoking, and easy to listen to.” For more on his music, visit: www.lostboysbluegrass.com and www.cadleyandwenthen.com.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.