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EMA’s In-Store Marketing Specialist Judges Industry’s Top Awards

For the fifth year, Eric Mower and Associates’ (EMA) retail expert, Rob Neiler, will judge the In-Store Marketing Expo’s 2008 Design of the Times Awards competition. The Expo, scheduled for November 12-14 in Las Vegas, Nevada, is the industry’s leading conference and exhibition, bringing together buyers and sellers across the in-store marketplace.

EMA is a nationally recognized agency in retail promotion and in-store marketing. As partner, in-store strategy and creative, Neiler combines his experience in the areas of in-store marketing, visual merchandising and point-of-purchase initiatives to serve all seven EMA offices as a consultant and strategist for clients and account teams.

“Given the current state of the economy, brands are looking for more innovative ways to talk with consumers at retail. The Expo is the “Oscars” of in-store marketing; it’s an honor to judge that level of work,” said Neiler.

Now in its 15th year, the Design of the Times Awards competition recognizes the retail industry’s best point-of-purchase displays and promotions. Neiler will join more than 100 brand marketing and retail executives and will judge entries based on creativity, innovation, practicality, branding and effectiveness in achieving sales and marketing objectives.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.