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EMA’s Evan Bloom Presents in NYC on Contingency Planning at a Local Level

Evan Bloom, management supervisor in the Public Relations Group at Eric Mower + Associates, is a guest speaker at the Association of Contingency Planners’ (ACP) NYC Metro Chapter meeting on Thursday, May 17.

Bloom will talk about why companies should have contingency plans for global events that could have impact at a local level. He’ll discuss the risks posed by secondary crises that result out of the primary crisis—what he calls the “curse of secondary risks.” His presentation will focus on the importance of crisis planning, management and communications.

Bloom joined EMA in 2009 and has more than 17 years’ experience in public relations, and reputation and crisis management. He has consulted to B2B companies specializing in business continuity, enterprise risk management, IT security, office automation, telecommunications and business software. Bloom has master’s degrees in business continuity and communications with a focus on crisis management. He has had advanced training in crisis management and business continuity. Bloom has worked on campaigns for some of the world’s largest brands, and has multi-national and multi-cultural experience, having worked in the United States, South Africa and Kenya.

ACP is the premier organization for business continuity professionals. Known for its progressive programs, workshops and symposiums, the organization has become a unifying force in defining and leading the continuously evolving fields of business continuity, disaster recovery, and emergency response.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.