CHARLOTTE, N.C. — Eric Mower + Associates’ work for Domtar’s “Project Learning Curve” won a Merit Award from The One Show, one of the world’s most prestigious competitions recognizing the best creative work in advertising, interactive, design and branded entertainment. EMA is the only Southeast agency to be included in any of the Mobile categories.
The One Show was held in New York City to celebrate the best creative ideas that set the new industry standard. With more than 20,000 entries representing 65 countries, the competition included work created by global agencies such as McCann, Leo Burnett, R/GA, DDB, Razorfish and Ogilvy for some of the world’s largest brands, including Nike, Google, Coca-Cola and Beats Music.
Domtar and Project Learning Curve are recognized in the Product and Mobile Integration category. EMA, one of only two U.S. agencies in the category, helped Domtar launch an effort to increase focus on handwriting and the research that shows how much it benefits students.
As part of Project Learning Curve, EMA created the world’s first handwriting tracker—an app the agency conceived and worked with software developers to bring to life. The app allows teachers to measure students’ handwriting progress by putting a digital pen to paper. Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project Learning Curve app encourages students to exercise their brains through handwriting. It also gives teachers the ability to digitally play and rewind what students write down on paper, track how much time is spent handwriting in class and at home, and calculate the distance of the combined strokes. Classroom goals can be set for writing the distance of a soccer field, the Golden Gate Bridge and even climbing Mt. Everest. Project Learning Curve encourages students to spend more time handwriting, to engage both students and parents, and helps teachers monitor the progress being made at home.
Parents and teachers can learn more about Project Learning Curve and watch a short video at www.paperbecause.com/projectlearningcurve. Anyone with the Anoto pen can also download the free app. Here’s where to buy the pen and where to download the application.
“EMA is thrilled to be honored by The One Show,” said EMA Creative Director, Patrick Short. “The One Show is one of the top, most prestigious award programs in the world. This honor puts Domtar in the company of some of the most renowned, forward-thinking brands. Project Learning Curve was an innovative and successful campaign.”
Project Learning Curve is part of Domtar’s PAPERbecause campaign which showcases the effectiveness and sustainability of paper and has also been written about by The New York Times, awarded at the Cannes Lions, honored by readers of Newsweek, profiled in Communication Arts and a series of videos done as part of the campaign has been viewed more than half a million times on YouTube.
“This recognition is a great honor and exemplifies how we’re not just an ad agency, digital shop or PR agency. We’re an integrated agency that’s about more than creativity.” said EMA Managing Partner, Matt Ferguson. “We’re about creativity informed by insights, to drive business results. EMA connects our clients to their customers so that they become such solid friends, they wouldn’t consider another brand. The Domtar PAPERbecause campaign and the Project Learning Curve execution of the campaign is a shining example of that in action.”