SYRACUSE, N.Y. — Eric Mower + Associates has won two first-place awards and one runner-up trophy at the 35th annual Global Advertising Creative Excellence (ACE) awards from the Business Marketing Association (BMA) of New York. Winners were honored at the Global ACE Awards ceremony on April 29 in New York City.
EMA and IHS Engineering360 Media Solutions (formerly IHS GlobalSpec), the world’s largest online community for engineers, won first place in the Direct Marketing/Dimensional category. Designed to generate advertising sales opportunities, the dimensional postal mailer that EMA created was targeted to senior marketing professionals at large manufacturers. The mailer included an appealing high-end, branded box containing a pair of “nerd glasses” with an offer for a free pair of hip Warby Parker glasses in exchange for an introductory meeting with Engineering360. The program generated an impressive 9% response rate – far above industry benchmarks – resulting in hundreds of leads and a sales pipeline in excess of $3 million.
The agency’s work on the Paychex IHS Small Business Jobs Index also won first place in the Public Relations – Social Editorial category. The index, which positions Paychex as the authoritative source for information on U.S. employment, has generated an average of 70 media hits per month, including coverage in The New York Times, The Washington Post, Forbes, Inc., Foxbusiness.com, The Huffington Post, The Dallas Morning News, The Seattle Post Intelligencer, The Detroit News and The San Francisco Chronicle. The success of the index has helped Paychex solidify its position as an authoritative voice on employment data and the small business market.
EMA’s work with Apex Supply Chain Technologies was named a runner-up in the Digital Sales Enablement category. Honored for creating a suite of digital marketing resources including interactive, touch-screen sales technologies, responsive web presentations, and storytelling tools, the program allows Apex to create digital sales presentation experiences that are impactful, entertaining, and easy to use.
“We are honored and proud to see our collaborative work recognized in this prestigious program,” said Chris Steenstra, managing partner, EMA. “Our teams are passionate about business-to-business marketing and these wins truly demonstrate the range of our B2B practice. EMA’s strength lies in making brands better friends to their consumers and we applaud our clients for their courage to push the boundaries of B2B marketing.”
The Global ACE Awards strive to foster excellence in B2B communications and recognize those working in the industry. The New York Times has hailed the ACE Awards as “one of the industry’s best creative awards.”