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EMA Webinar Helps Fellow Marketing Professionals Ride the Wave of Changing Marketing Trends

Eric Mower and Associates (EMA), a marketing communications agency with seven offices throughout the eastern U.S., recently launched a series of four webinar programs that offer essential information on an ever-changing marketing communications field.

The first in the series, entitled “Staying on Top in Turbulent Times,” looks at the factors that businesses need to consider when planning marketing strategies during a time of economic upheaval. Listen to the entire presentation at http://www.mower.com/downloads/EMA_Webinar_1.zip.

“Our first webinar examines a constantly shifting marketing landscape, what’s driving today’s business trends, and how we can prepare our clients for riding the waves of change,” said John Favalo, Managing Partner, Group B2B, EMA. “By focusing on how to manage in the face of forceful currents and the trends they drive, we provide a useful perspective for successful planning in the coming months.”

Webinar Host Favalo draws on respected marketing communications and business management sources to create a top ten list of key trends called currents. The webinar shows how to proactively plan and strategically manage a response to each current.

The top ten currents are customer obsession; globality; standing out; measurement; multiple communications channels; environmental responsibility; the value chain; blurring distribution channels; Web 2.0; and alignment.

“Topics discussed in the webinar are thought-provoking conversation starters that focus on marketing challenges and opportunities – a critical step in successful account planning,” added Favalo. “Our research included lots of trend data and indicators that help enter the planning process with the most current and factual information possible.”

The next EMA webinar focuses on marketing to retail end-users based on key insights and is scheduled for July 10 from 2 to 3 p.m. Write to Eric Mower and Associates at lbarnes@mower.com and ask to be added to the invitation list.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.