Social branding offers consumer and business-to-business marketers new opportunities to connect their brands with customers and prospects. Nationally recognized independent marketing communications firm Eric Mower and Associates (EMA) will offer insights on the newest trends in cause-related marketing in a webinar, “Supporting a Social Cause Supports Your Brand,” on Wednesday, Nov. 19, at 2 p.m. EST.
EMA’s Chuck Beeler, Director, Social Branding, and Greg Loh, APR, Senior Partner, Public Relations and Public Affairs, will discuss the value of cause-related marketing as a strategic asset and how socially oriented programs can help companies persevere in a challenging economy. The webinar will review new research supporting the link between brand loyalty and cause-related marketing, as well as relevant and proactive strategies to get the most value from socially oriented efforts.
“There’s real brand and relationship value in creating and maintaining a cause-related program as an integral component of an overall marketing plan. Research proves that consumers would rather do business with a company that stands for something beyond profits,” Beeler says.
Webinar participants can expect to learn:
- The positive effect cause-related marketing can have on building bonds between consumers and a brand
- How to integrate and enhance strategically relevant socially oriented programs into existing marketing and business plans
- Brand connections with social causes can endure through tough competition and hard economic times
- How to audit activities
- How to measure success
To register for this webinar, go to http://social.mower.com.
This is the third webinar in a series presented and planned by EMA’s business-to-business, business-to-consumer, brand promotion, and public relations/public affairs practice groups. Drawing on the agency’s expertise, the webinars focus on ways decision makers can improve their marketing strategies and overall business success.