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EMA to Move Syracuse Office to Armory Square

With growth driving the need for more space, Eric Mower and Associates (EMA) is moving its Syracuse office to Jefferson Clinton Commons in Armory Square by Dec. 1.

“From collaborative, technological and economic standpoints, it makes sense for EMA to move toward a more open office environment. It’s very much the direction in which our industry is evolving,” said Chris Steenstra, senior partner and leader of EMA’s Syracuse office. “The new media we’re integrating into our clients’ work requires collaboration; having everyone together on one floor will help us better serve our clients.”

Read coverage on EMA’s move plans from Syracuse.com and from The Central New York Business Journal.

Last year, Mark Russell and Associates combined with EMA, adding 43 employees to its Syracuse office, where there are currently 115 staff members. The new office at Jefferson Clinton Commons comprises roughly 35,000 sq. ft. of open space on the first floor to accommodate up to 130 employees, and is designed to encourage more collaboration among teams and professional disciplines. The building’s engineering and smart technology will complement EMA’s state-of-the-art technological infrastructure.

Located at 500 South Clinton St. in Armory Square, Jefferson Clinton Commons is a LEED-certified project with the U.S. Green Building Council. It incorporates environmentally friendly components such as the use of natural light, and energy efficient heating and cooling systems and appliances. Jefferson Clinton Commons comprises residential condominiums and commercial office space. The Sugarman Law Firm is the other primary tenant.

“Armory Square has become a creative epicenter in the community, and will infuse an even higher level energy into our Syracuse office and the work we produce,” Steenstra said. “Our clients will be served from a space that represents the communications agency of the future.”

“We’re pleased to have a company of Eric Mower and Associates’ stature join Jefferson Clinton Commons,” said Joe Hucko, president of Washington St. Partners. “We’re excited that they see the benefits of remaining downtown and moving into the thriving Armory Square area.”

EMA retained Bill Bell and Lisa Sterritt of The Bell Group to assist in its new office evaluation and Zausmer Frisch Scruton & Aggarwal to design the space. Macknight Architects is the architect of record for Jefferson Clinton Commons.

“Bridgewater Place has been a great home for EMA. Bob Congel and The Pyramid Companies fulfilled every promise made to us when we came 20 years ago to Franklin Square, where they turned a deteriorated part of the city into a gem of a residential and business neighborhood,” said Eric Mower, EMA’s chairman and CEO.

EMA’s Syracuse office is the agency’s “center of excellence” for business-to-business marketing communications and is the base of operations for its Pump Digital & Direct Group and EMA Group B2B, which specializes in the delivery of effective marketing communications for business-to-business clients.

Regionally, EMA is among the top five independent agencies in the East. EMA is also the only agency in the nation to rank in the annual “Top Agency” lists of Adweek, Advertising Age, BtoB magazine, PROMO and PRWeek

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.