Eric Mower + Associates has won five B2 Awards—including a Best of Category for the Domtar PaperBecause campaign—from the Business Marketing Association (BMA) national awards competition. EMA and its clients were honored at a ceremony in Chicago on May 30 at BLAZE, the 2013 Global BMA Conference.
The B2s are one of the most respected business-to-business marketing and communications competitions, recognizing innovation and excellence from top agencies and corporate marketers. Nearly 1,000 entries were submitted in 27 categories and judged by more than 60 senior corporate marketers and leading b-to-b agency executives.
For the second year in a row, the Domtar PaperBecause campaign took Best of Category in the Print Advertising division. The print ads support the messages conveyed in Domtar’s Really, Really Short Films, which emphasize that paper is still an important communications tool that can be produced and used in an environmentally responsible manner.
EMA’s other awards include:
- Internal Branding Video (Award of Excellence): Charlotte Pipe and Foundry’s “Everybody Up.” Charlotte Pipe employees talk about their motivation for working at an American-owned manufacturing company that has been around since 1901. The video offers a behind-the-scenes look at Charlotte Pipe, underscoring employees’ passion and pride.
- Digital Advertising Video Campaign (Award of Excellence): KeyBank “Big Deal” customer stories. A series of videos featuring actual small-business owners tell stories about how their partnership with KeyBank has helped them succeed.
- Multi-Channel Lead Generation (Award of Excellence): Sirona Dental Schick 33 product launch. To introduce a new digital dental X-ray sensor to the market, the campaign included high-impact spread ads and print inserts, online rich media, a multi-touch email campaign, as well as an interactive software simulator, custom landing pages and social media. Inquiries were automatically forwarded to the sales channel.
- Promotional Marketing (Award of Excellence): Sirona Dental “Get the Lead Out” campaign. To leverage an incentive promotional offer, EMA integrated print ads with online advertising, e-blasts, a landing page and a Facebook app, as well as within the sales channel.
“When you present brands in a relevant, personal manner, you not only build business, you build relationships. This matters because it’s people who ultimately make business decisions. Whether it’s making people laugh or letting them virtually try a new product, we make people the focus of our b-to-b marketing,” said Chris Steenstra, managing partner, EMA Group B2B.
The B2 awards come on the heels of the BMA’s Global Advertising Creative Excellence award competition, at which EMA won five awards, including first place for the Domtar PaperBecause campaign.