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EMA Sponsors Annual Duck Race to End Racism and Wins

Eric Mower and Associates (EMA) returned as a sponsor of the seventh annual Duck Race to End Racism and snagged the award for Most Creative Corporate Duck with its swashbuckling entry, Pirate Duck.

The race benefits Community Wide Dialogue (CWD) to End Racism, a program provided by InterFaith Works of Central New York. CWD is designed to end racism through relationship building and forums for action, and has assembled more than 7,000 people in the Syracuse area into small discussion groups that foster communication between persons of different ethnicities and diverse backgrounds. By raising funds for CWD programs, the race works to rally the community behind the cause for diversity and acceptance for all.

“EMA is proud to be part of an event that supports our community’s diversity and cultural understanding,” said Mike Slade, partner and director of Human Resources at EMA. “We strive to increase diversity within EMA, and the Community Wide Dialogue expands this goal to the broader Syracuse area.”

Thousands of attendees and their rubber duck racers gathered at the Syracuse Inner Harbor on June 6 to take part in the event’s festivities. Though EMA’s Pirate Duck did not prove to be the fastest racer on Onondaga Lake, its skull and crossbones mast impressed the judges enough to win the award for Most Creative Corporate Duck.

“Our creative team really raised the bar this year with an incredible entry to the race,” said Kevin Tripodi, creative director at EMA. “Participating in the Duck Race is an honor because it allows us to align with such a great cause, and bringing home an award was really a point of pride and excitement for us.”

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.