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EMA Spends Day of Caring in Seven U.S. Cities

When professionals at marketing communications agency Eric Mower and Associates (EMA) kicked back for a little group R&R this summer, they went to work for a good cause first.

As part of the agency’s annual summer picnic, each of EMA’s seven offices dedicated time to giving back to their communities and helping local non-profit organizations. From collecting food for the needy to painting houses to building a playground, the tasks varied but the results were all the same: EMAers left feeling a sense of accomplishment and pride knowing they made a difference, and people in need ended up a little better off.

“We hire motivated people. The same passion that goes into our client’s business was felt by the thousands of people that benefited from these efforts in the communities we live and work in. Frankly, it is good for us, too. It allows us to collaborate, one of EMA’s core values, in a way that we would not be able to otherwise,” said Mike Slade, partner, director of human resources, EMA.

Students attending the Albany Community Charter School have a new place for fun-filled hours of recess. As part of the office’s day of caring, EMAers took off their ties and put on their work boots to build a brand new playground.

In most schools, writing on the walls will get you an afternoon of detention. If that’s true, employees at EMA’s Syracuse office are in for a marathon detention session. As part of its day of caring efforts, EMAers spent the day painting two wall length murals at Danforth Middle School. They also painted four classrooms and groomed the school’s athletic field.

To view the masterpieces, click here.

EMA Buffalo spread the wealth when they decided to divide and conquer, splitting up the office’s 45+ professionals and sending half to the SPCA of North Tonawanda to clear out offices, refurnish ceiling tiles, paint and scoop horse manure, while the other half spent the day tagging, hanging, and separating rows of donated clothing at the Buffalo City Mission’s Thrift Store in Depew.

As part of a weeklong project to renovate 60 homes in the City of Rochester, the Rochester office staff of EMA reached far and wide when they spent the day painting the two-story home of a local elderly woman. EMA joined with nonprofit organization, Action for a Better Community’s (ABC) Group Workcamps Foundation program in this effort.

EMA Charlotte kicked off its day of caring early by conducting a donation drive to help stock Crisis Assistance Ministry’s free store. Then, the staff spent a morning sorting, hanging, and organizing donated items. The office also brought client Bojangles’ Famous Chicken n’ Biscuits into the mix and the fast food chain donated breakfast biscuits to individuals shopping at the free store. Crisis Assistance Ministry operates the only store in Charlotte where families in need can shop for clothing and other household items at no charge.

EMA Atlanta helped the Atlanta Community Food Bank sort and package more than 6,000 lbs. of food. Donated goods will serve over 4,000 needy people in the Atlanta community.

EMA’s Sarasota office broke records when they marked, sorted and boxed 4,500 meals at All Faith’s Food Bank in one day for less fortunate individuals living in their community.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.