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EMA Signs On as Platinum Sponsor of Northeastern New York Komen Race for the Cure®

Eric Mower and Associates (EMA) today announced its Platinum sponsorship of the 16th Annual Northeastern New York 2010 Susan G. Komen Race for the Cure, part of the nation’s most successful breast cancer fund-raising and awareness-building efforts.

The Susan G. Komen Race for the Cure is the largest series of 5K runs/fitness walks in the world. The Northeastern New York race will take place Saturday, Oct. 2, starting at the Empire State Plaza; similar races are being held in over 100 locations across the United States and around the world.

Last year, 4,200 people registered to participate in the Northeastern New York race, and the race raised $250,000 for breast cancer research and awareness. Since 1995, the Komen Northeastern New York affiliate has granted more than $2.1 million to breast cancer programs for the medically underserved in its 11-county service area, which includes Albany, Clinton, Essex, Franklin, Hamilton, Montgomery, Rensselaer, Saratoga, Schenectady, Warren and Washington counties.

“Breast cancer touches all of us in some way – through friends, family, co-workers, neighbors, acquaintances, ourselves, or all of the above,” said Robert Bellafiore, senior partner, director of Public Affairs and head of EMA’s Albany office. “EMA is proud to support the Komen Race for the Cure because it does important work and serves a noble public purpose. It’s perfectly in line with EMA’s approach to civic engagement that improves the quality of life in its communities but also has a larger reach.”

The Platinum sponsorship is the highest-level local sponsorship for the race. EMA, a national award-winning integrated marketing communications agency, will donate its services in public relations, strategy, cause-related marketing, public affairs and advertising to support the Komen Race for the Cure.

“EMA has a well-deserved reputation for bringing expertise, energy and passion to every project, and we look forward to working with them in the fight against breast cancer,” said Lynette Stark, executive director, Northeastern New York Affiliate of Susan G. Komen for the Cure. “We are thrilled to have EMA as our partner.”

For race information and registration, please contact 518.250.5379, email info@komenneny.org or sign-up online at www.komenneny.org/race.html. Visit the organization on Facebook at Northeast New York Affiliate: Komen for the Cure. 

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cure. Komen has invested nearly $1.5 billion to fulfill their promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.