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EMA Promotes Robin Farewell to Partner

Eric Mower and Associates, one of the top U.S. independent marketing communications agencies, has promoted Robin Farewell to partner.

Farewell joined EMA in 2001 with the combination of Sage Marketing Communications. As media director for EMA Group B2B, Farewell supervises the agency’s business-to-business media strategy and planning. She specializes in the OEM, EOEM and MRO/plant markets, and in the manufacturing, electrical, building and construction, microwave technology, finance and insurance, telecommunications, HVAC and automotive OEM/aftermarket categories.

Farewell is a member of the Media Managers Advisory Committee for the Business Publishers Association and the 4A’s Print Media Committee, and is past member of the 4A’s B2B Media Committee. Farewell serves on the board and marketing committee for Huntington Family Centers in Syracuse.

A resident of Pompey, she earned her bachelor’s from the State University of New York at Oswego.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.