Eric Mower and Associates, one of the top U.S. independent marketing communications agencies, has promoted Mary Beth Popp to partner.
Popp joined EMA in 1998. As director of Brand Public Relations, Popp provides consumer-driven PR services for new product launches and established products and brands. Her extensive background in national, regional and local consumer media relations has resulted in coverage for clients in top publications worldwide. She also has built a strong portfolio of creative promotional, grassroots, guerrilla and stunt PR programs and experience-based special events that help brands connect directly with consumers.
A recipient of the Buffalo Business First 40 Under 40 award, Popp is a past executive and steering committee member and marketing committee co-chair for Leave a Legacy Western New York. She is also a past board member and marketing committee chair for the Western New York Women’s Fund and The Boys and Girls Clubs of the Northtowns.
A resident of West Seneca, N.Y., Popp earned her bachelor’s from St. Bonaventure University and associate’s degree from Trocaire College.