Eric Mower and Associates (EMA), a marketing communications agency with offices throughout the eastern U.S., recently promoted Heide Edgington to the position of management supervisor. In this role, Edgington will supervise a wide range of the agency’s work with Fisher-Price, Maid of the Mist and John Deere Consumer Products. Edgington will also consult across other EMA clients in the strategic development of promotions and visual merchandising.
“An accomplished strategist and account leader, Heide brings a diversity of experience to the company and her promotion is well-deserved,” said Sandy Gingerich, senior partner at EMA. “With unique skills in integrated marketing communications planning and in-store marketing her expertise has benefitted many EMA accounts.”
Prior to joining EMA in 1998 as a senior account supervisor, Edgington worked at Design For Industry, a Buffalo-based company that designs three-dimensional marketing solutions. She managed projects in marketing strategy, showroom and exhibit design and event planning.
Edgington attended S.I. Newhouse School of Public Communications at Syracuse University, where she received a bachelor’s degree in Advertising with minor concentrations in Marketing and Psychology. She lives in Williamsville, N.Y., with her husband and six daughters.