<< Back to News

EMA Presents Consumer Trends Seminar

In conjunction with the Buffalo Niagara Partnership, Eric Mower and Associates (EMA) recently presented a seminar and facilitated a panel discussion to offer insight on current consumer buying behaviors, both locally and nationally.

The seminar, titled “Connecting Consumer Trends to Business-Building Ideas,” focused on the impact the economy and major trends have had on consumer purchasing decisions.

EMA’s Sandy Gingerich, senior partner; Virginia Bates, partner; and Mary Jo Hardy, media director and consumer insight specialist, led the presentation, and shared examples of companies “doing it right” and offered ideas for how local companies can, too.

“It is becoming increasingly important for companies to truly understand consumers’ habits and thoughts,” said Gingerich. “All the rules have changed.”

EMA was joined by three panelists who offered perspective on consumer trends and the impact those trends have already had on their businesses. Panelists included Tom Chestnut, president, AAA of Central and Western New York; Kenneth Kim, Ph.D.; and Dan Leonard, business development specialist, Elmwood Village Association.

“Consumer confidence is reaching all-new lows and as a result we’ve seen consumers exhibit a renewed sense of control over their own impulses as they look to balance their needs against their wants,” said Dan Leonard, business development specialist, Elmwood Village Association.

About Buffalo Niagara Partnership

The Buffalo Niagara Partnership is made up of nearly 2,200 local employers, working together, for growth and an improved business climate in the region. The Partnership advocates to remove obstacles that impede investment and job growth in the area and offers members products and services to help them save money and increase revenue. The Partnership also assists local companies in today’s thriving industry sectors achieve success through a variety of programs that improve Buffalo Niagara’s workforce and the productivity, operations, and bottom-line of individual companies. The Partnership is the region’s leader in bringing business people together to grow their network, learn from their peers, develop their career and advocate together for solutions to the issues facing the business community and the region.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.