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EMA Offers Expert Analysis of Super Bowl Ads

Some of EMA’s creative directors provided the media in the Buffalo, Charlotte and Syracuse markets with expert analysis of this year’s best and worst Super Bowl ads.

In Buffalo, Richard Skiermont discussed the quality of this year’s ads on WIVB-TV and WGRZ-TV. He was also interviewed for an article that appeared on an Internet magazine/blog called Buffalo Rising.


In Charlotte, Matt Ferguson and Seth Werner participated in a total of three interviews involving Super Bowl ads. The Charlotte Observer quoted Werner in this story (http://www.charlotteobserver.com/panthers/story/507546.html) about why it makes sense, even in a down economy, for companies to advertise during the Super Bowl.

Ferguson then met with the local FOX affiliate’s morning show to offer his take on the best ads from the game. A few minutes later, Werner did the same at WBT-1110-AM, the top-rated local talk radio station.

In Syracuse, Tom Merrick provided some Super Bowl advertising insights for listeners of WSYR-AM’s Joe Galuski in the Morning Show. He also made an appearance on WSYR-TV’s Bridge Street where he talked about his favorite Super Bowl ads.


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