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EMA New Moms Mother’s Day Survey Featured on ‘The TODAY Show’

A national survey conducted by EMA New Moms asked first-time expectant moms if they expect a Mother’s Day gift. The results have gained national media attention, including on NBC’s “The TODAY Show,” where show hosts debated the topic during the “Take 3” segment. Watch it here.

EMA New Moms’ What Expectant Moms Expect on Mother’s Day survey found that nearly 60 percent of women expected a gift on Mother’s Day when pregnant with their first child, while more than half of the dads-to-be said they didn’t think their partner expected a gift. To get a better look at the survey results, check out this infographic.

TODAYMoms featured the story online with its own poll, where 60% of respondents think first-time expectant moms should expect a gift for Mother’s Day. EMA New Moms’ survey results were also included in stories that ran on Huff Post Parents, The Washington Post, The Philadelphia Inquirer and other media outlets across the country.

EMA New Moms, a specialty group at Eric Mower + Associates, conducted the online survey in partnership with Research Now among more than 400 US men and women who are either currently expecting their first child and would be pregnant this Mother’s Day, or currently have a child under five years of age and were expecting their first child during Mother’s Day.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.