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EMA Named AOR for Charlotte Regional Visitors Authority

The Charlotte Regional Visitors Authority (CRVA) has named Eric Mower and Associates as agency of record for the “Charlotte’s got a lot” marketing campaign designed to attract meeting, group and leisure travelers to this bustling North Carolina region.

“EMA is the best agency to lead us to a more fully integrated campaign with greater unity across all platforms. We especially like the agency’s advanced digital and mobile capabilities,” said Gina Sheridan, senior director of marketing and visual communication for CRVA. “EMA also has vast experience and knowledge working in the hospitality industry, specifically with destination marketing organizations, which makes them a great fit for us.”

EMA has worked with brands such as I LOVE NY, Asheville Tourism Development Authority, Biltmore Estate, The Grove Park Inn Resort and Spa, Intercontinental Hotels Group and Pinehurst Resort.

“We live and work in Charlotte, so we know what a great place it is. We can’t wait to help the CRVA promote all that this region has to offer,” said Matt Ferguson, managing partner-in-charge of EMA’s Charlotte office.

Six agencies bid for the work. EMA’s first campaign is scheduled to launch this summer.

About the Charlotte Regional Visitors Authority

With an organization-wide vision of Southern hospitality and world-class customer service, the Charlotte Regional Visitors Authority (CRVA) seeks to ensure that the visitors and events that come to the area have a positive experience. Our responsibilities include destination marketing through Visit Charlotte and management/operations responsibilities for the Charlotte Convention Center, Time Warner Cable Arena, Ovens Auditorium, Bojangles’ Coliseum, and the NASCAR Hall of Fame. Guided by three main mission objectives, the CRVA markets by bringing visitors and events to the Charlotte region, manages by making the visitors’ experiences positive and the events successful, and maximizes by marketing and managing in a way that continues to bring visitors and events back to the region.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.