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EMA Named a Certified Marketo Service Provider

Eric Mower + Associates is now a Certified Service Provider of Marketo, an industry-leading marketing automation software platform. As a provider, EMA clients can leverage the agency’s fully integrated services with Marketo’s automation technology solutions to execute and track e-marketing and demand generation programs. EMA is one of just 24 agencies certified to provide Marketo services.

Additionally, EMA’s Mary Field Wise, senior account supervisor, and Keith Schofield-Broadbent, marketing technologist, are newly certified Marketo business consultants. They achieved certification following training, an examination and a two-day workshop at Marketo’s headquarters in San Mateo, Calif.

“Combining our creative, strategic and technology expertise in demand generation, lead nurturing and email marketing with Marketo’s software means clients can achieve greater return on their marketing investments,” said Erin Shampine, senior strategic planner with EMA.

Marketo’s marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. The software supports email marketing, social marketing, analytics, lead management, and more.

In both 2011 and 2012, Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions from CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category. Gartner positioned Marketo in the Leaders quadrant for their Magic Quadrant for CRM Lead Management.

Marketo serves thousands of companies of all sizes across a wide range of industries, such as high technology, financial services, healthcare, communications and professional services.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.