On Dec. 14, marketing communications firm Eric Mower and Associates (EMA) will move its 115-person Syracuse office to a new collaborative, creative space at Jefferson Clinton Commons in Armory Square. Share this news via social media here, http://pitch.pe/37555.
“Armory Square is the creative epicenter in our community, and will infuse an even higher level of energy into our Syracuse office and our work,” said Chris Steenstra, senior partner and leader of EMA’s Syracuse office. “Overall, the design of the new space reflects the creative juices that flow through EMA.”
EMA’s new office at 211 West Jefferson St. comprises about 35,000 sq. ft. of open space on the entire first floor of Jefferson Clinton Commons, which is a LEED-certified project with the U.S. Green Building Council. Some creative features of the space include:
- Energy-efficient heating and cooling systems, lighting and appliances
- Bamboo floors
- Café with natural light
- 32-seat theater with 12-foot screen, high-definition video and 7.1 surround sound
- Cloud ceilings that deflect and manage office noise
- Dual 52-inch flat screen video presentation system in the entrance lobby
- Outdoor meeting space
The office design will accommodate the firm’s robust growth and encourage collaboration among team members and professional disciplines. Last year, following the combination of EMA and Mark Russell and Associates, EMA’s Syracuse office grew by 43 employees and launched a new practice group, Pump Digital & Direct. Initiatives like this require EMA’s team members to work together collaboratively in an integrated environment.
“From collaborative, technological and economic standpoints, it makes sense for EMA to move toward a more open environment,” said Steenstra. “The new media we’re integrating into our clients’ work requires collaboration and after many years of having a large number of people on multiple office floors, bringing everyone together on one floor will help us better serve our clients.”
EMA’s Syracuse office is one of the agency’s “centers of excellence” for business-to-business marketing communications and is the base of operations for Pump Digital & Direct and EMA Group B2B, which specializes in the delivery of effective marketing communications for business-to-business clients. The Syracuse office also houses a large number of the agency’s total public relations staff.
“Our client projects require us to work together across practice groups more than ever today, especially in PR, as we’re incorporating more digital tactics into overall client strategies; our new offices will help us collaborate more effectively,” said Greg Loh, APR, senior partner, public relations and public affairs, EMA. “And the technology at our new space will allow us to work more efficiently with colleagues beyond the walls of the Syracuse office and across the agency as a whole.”
Based on rankings from Adweek, EMA is among the top 20 independent agencies in the nation. EMA is also the only U.S. agency to rank in the annual “Top Agency” lists of Advertising Age, Adweek, BtoB, PROMO and PRWeek.