Agency Revamps Mower.com, Creates Second Site Focused on PR + PA Group
SYRACUSE, N.Y. — Eric Mower + Associates has re-launched www.mower.com as a responsive, content-rich website that showcases the agency’s integrated marketing services. EMA also launched www.mowerPR.com, a new complementary site that focuses solely on the agency’s Public Relations + Public Affairs capabilities.
Both websites provide cross-browser, multi-device compatibility so visitors can view and engage on any sized screen and any mobile phone or tablet.
“People are searching for and engaging with us from their phones, tablets and desktops. We built our sites to provide visitors with a rich experience compatible with their device, while enhancing interaction and encouraging investigation,” said Andres Echenique, senior partner at EMA.
Interactive stories and imagery drive the design of the new mower.com. A “Knowledge” section features bylines and blog entries by EMA experts, client case studies and white papers. The site also highlights EMA’s brand philosophy, Brand as Friend®, and the agency’s category expertise: Financial, Healthcare, Contractors, Energy + Sustainability and New Moms.
The new MowerPR.com site focuses on the agency’s capabilities and services within EMA’s Consumer Public Relations, B2B Public Relations, Public Affairs and Reputation Management practice areas.
Social media feeds and links are integrated throughout both sites. Although the sites are separate, outbound links drive them to each other and branding is consistent.
“While we do a great deal of integrated work for clients, each site addresses specific solutions for which visitors may be searching,” said Echenique. “There’s no mistaking the connection between the two sites, but presenting our capabilities separately helps us present better targeted information to clients.”