Experts from Eric Mower + Associates will talk with marketers about how they can magnetize their brands and build powerful customer relationships. EMA Managing Partner Chris Steenstra and Senior Partner/Creative Director Kevin Tripodi will lead a presentation on Wednesday, Oct. 23, at EMA’s Syracuse office. The event is sponsored by the Central New York Sales & Marketing Executives.
EMA will share its brand philosophy, Brand as Friend®. It’s EMA’s approach to helping brands create affection, relevance and trust with its customers by leveraging the nine key drivers of friendship: Honesty, Story, Style, Listening, Advising, Caring, Surprise, Connecting and Loyalty. Brand as Friend draws on the parallels between the new dynamics and definition of “friend” in the social media era, and the way today’s consumers (both B2C and B2B) view and engage with brands.
“We believe the best way to build a magnetic brand is to build stronger relationships with prospects and customers. The most lasting brand connections are built on affection, relevance and trust—just like the most lasting friendships,” said Steenstra.
At EMA, Steenstra strategizes and oversees client integrated marketing programs, and plays a key role in two of the agency’s specialty groups: EMA Contractors and EMA Energy + Sustainability. Named a “Who’s Who in B2B” by BtoB magazine, Steenstra is a national board member for the Business Marketing Association and sits on the New York State Committee for the 4A’s (American Association of Advertising Agencies). Her honors include multiple industry and community leadership awards.
With more than 27 years’ in the business, Tripodi is involved in the development of all creative work produced in EMA’s Syracuse office. He has experience in a wide scope of business-to-business categories — from semiconductor to construction, medical to transportation, graphic arts to electrical. He also provides creative ideation for EMA Contractors. He is the recipient of numerous industry awards.
Central New York Sales & Marketing Executives (CNYSME) is the region’s recognized voice of the sales and marketing profession. The organization is focused exclusively on the needs of sales and marketing professionals.