The Rochester office of marketing communications firm Eric Mower and Associates (EMA) hired Shannon Lappin as an assistant account executive for the agency’s public relations and public affairs practice. In her position, she will provide public relations support for a variety of business-to-business and consumer accounts, including Kodak’s Graphic Communications Group and Action for a Better Community.
Lappin, a Fairport resident, recently graduated from St. John Fisher College, where she earned a Bachelor’s degree in Communications/Journalism and Marketing. Lappin served as the Student Liaison Coordinator for the Public Relations Society of America (PRSA) Rochester Chapter and the Vice President of St. John Fisher College’s PRSA student chapter. Lappin served as a public relations intern at Text 100 Public Relations as well as a Marketing/Communications intern at Toshiba Business Solutions.