Marketing communications firm Eric Mower and Associates (EMA) hired Carolina Roig as a management supervisor.
Roig most recently worked for BellSouth/AT&T as an associate advertising director, where she managed bundled service advertising campaigns and oversaw all ethnic marketing communications for the Southeast region. Previous to that, she spent seven years in account service at various Hispanic advertising agencies in Chicago and Miami.
“Carolina’s an experienced agency and client-side marketer who brings with her a wealth of experience that will be invaluable to our clients,” said Lisa V. Huggins, partner and director of Client Services, EMA. “We’re happy to welcome her to the team.”
Roig holds an MBA from the Kellogg School at Northwestern University in Chicago.