<< Back to News

EMA Helps Président® Cheese ‘party’ with the New President

Président® Cheese, the leading European dairy company and largest cheese producer in the world, recently commissioned marketing communications agency, Eric Mower and Associates to help them ‘party’ with the new president. Launched on Inauguration Day, the program included party sponsorships, sampling and media outreach that focused on sending packages to viewing parties at bars, restaurants and hotels from New York City to L.A. Each party package featured the new Président® Brie Log, which is uniquely shaped to fit easily on a cracker.

“The purpose of our campaign was to introduce people to our new Brie while they attended or hosted a party,” said Gwenaelle Lettermann, marketing director, Lactalis Deli. “The obvious and clever connection between Président® Cheese and the new president made Inaugural Day an ideal situation to communicate information to consumers about the new Brie Log.”

“Our team worked off of the insight that Brie is a specialty cheese that people like to serve when they celebrate special occasions,” said Christine Dougherty, associate director of client services, EMA. “While Americans gathered together to witness this historic event, it made sense for us to join the party and show people firsthand how Président® has changed Brie and made it easy to enjoys its delicious taste.”

In addition to the Brie Log, party packages also included 15 Brie log samples, five boxes of crackers, 75 hand-held American flags, and 75 coupons for $1 off Président® Brie Log with recipe suggestions attached. Party hosts also will find 30 Table Tents, one super cool poster, 75 branded cocktail napkins, and 10 “News” inserts.

President® Brie Log is available at supermarkets nationwide. For more information and recipe ideas go to:

About Président® Brand

For years, the French have enjoyed the reputation for creating the finest cheeses in the world. That tradition has been brought to the United States by Groupe Lactalis, the leading European dairy company and one of the largest cheese producers in the world. Groupe Lactalis markets Président® brand specialty cheeses which include: brie, camembert, regular and fat free feta, goat, emmental, gourmet spreadable cheeses and many others. Lactalis Deli, Inc. imports cheese from France, as well as, crafting cheeses in America’s dairylands of Wisconsin and California. Président® offers the widest range of specialty cheese, using rich, fresh ingredients that meet the highest quality standards in the industry.

©2009, Lactalis Deli, Inc. Président® is a registered trademarks of B.S.A.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.