<< Back to News

EMA Helps Gastite Launch New Product with Integrated Campaign

Eric Mower and Associates has created an integrated campaign to help Gastite, a leading manufacturer of Corrugated Stainless Steel Tubing (CSST), introduce a major new product to the marketplace.

EMA provided the product name—FlashShield—and has created print and online ads, marketing materials, a microsite and video, plus provided PR support, to announce the new product. Gastite is placing ads now in plumbing, electrical and contracting publications. See the microsite and video here: www.gastite.com/flashshield. EMA will also help Gastite launch FlashShield at two major industry tradeshows in 2011.

FlashShield is a new CSST system that has more layers of safety and resistance than any other product currently on the market. FlashShield offers the highest level of lightning protection available in CSST flexible gas piping systems, so contractors can install it with confidence and homeowners can know they’re protected.

“FlashShield is the differentiating product in the industry, so Gastite had the opportunity to make a big splash with introducing it,” said Donna Ricciardi, partner and account director at EMA. “The traditional and digital components to the product launch made it a truly integrated, collaborative effort on EMA’s part.”

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.