Eric Mower and Associates has created an integrated campaign to help Gastite, a leading manufacturer of Corrugated Stainless Steel Tubing (CSST), introduce a major new product to the marketplace.
EMA provided the product name—FlashShield—and has created print and online ads, marketing materials, a microsite and video, plus provided PR support, to announce the new product. Gastite is placing ads now in plumbing, electrical and contracting publications. See the microsite and video here: www.gastite.com/flashshield. EMA will also help Gastite launch FlashShield at two major industry tradeshows in 2011.
FlashShield is a new CSST system that has more layers of safety and resistance than any other product currently on the market. FlashShield offers the highest level of lightning protection available in CSST flexible gas piping systems, so contractors can install it with confidence and homeowners can know they’re protected.
“FlashShield is the differentiating product in the industry, so Gastite had the opportunity to make a big splash with introducing it,” said Donna Ricciardi, partner and account director at EMA. “The traditional and digital components to the product launch made it a truly integrated, collaborative effort on EMA’s part.”