When media outlets across the East Coast needed expert analysis about how well marketers utilized their 30-second, $3 million TV spots during advertising’s biggest night — the Super Bowl, senior-level creatives from integrated marketing and communications firm, Eric Mower and Associates (EMA) responded to the call.
Drawing upon 20+ years experience producing award-winning creative for consumer and business-to-business clients, EMA Partner and Creative Director Tom Merrick saluted Coke’s Simpson spot for combining two iconic American brands and seizing the opportunity that competitor Pepsi left behind. Merrick’s insights were shared with daily news publication, the Syracuse Post Standard, WGRZ-TV in Buffalo and internet magazine Buffalo Rising.
To the south, Creative Supervisors Walter Kuhn and Chad Wall in EMA’s Atlanta office told MyFox 5 and CBS Atlanta that the “Snickers Betty White” ad is a smart use of celebrity, while Dockers® “I Wear No Pants” spot revealed the “naked” truth and reminded men that they no longer wear the pants. A huge mistake!
Also chiming in from EMA’s southern offices was Senior Partner and Executive Creative Director Seth Werner, who gave kudos to Volkswagen and its “Punch Buggy Spot” during an interview with Charlotte radio station WBT-AM. Werner also echoed his colleague’s sentiments favoring Snickers Betty White commercial.
“As consumers it’s our God given duty to watch commercials,” said Tom Merrick. “As a guru in the field, I find it to be a tremendous honor that media outlets in EMA’s core markets looked to us for analysis. It’s important that the public hear the truth about the spots they pay for from marketers who do this every day.”
EMA’s award-winning advertising veterans have worked with clients including Fisher-Price, Welch’s, Bojangles’ Famous Chicken ?n Biscuits, Dixie and the WNY Ford Dealers.
To watch, vote and share your favorite Super Bowl XLIV ads, visit YouTube’s Ad Blitz Channel, here.